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Scott Samuel "Scooter" Braun (born June 18, 1981) is an American talent manager and businessman. He owns two record labels: School Boy Records〔 and Raymond-Braun Media Group (RBMG). RBMG is a joint venture with R&B performer Usher. The most prominent artists Braun represents are Justin Bieber and Ariana Grande For School Boy Records, his represented acts include Psy, Carly Rae Jepsen and the British band The Wanted. ==Career== Braun was born in New York City, to Ervin and Susan Braun. While studying at Greenwich High School in Connecticut, he entered a video documentary contest for National History Day with a 10-minute piece entitled ''The Hungarian Conflict'', about Jews in Hungary before, during, and after the Holocaust. The film won in regional and state competitions and then placed third overall.〔 A member of Braun's family sent the film to Steven Spielberg's office, who, in turn, submitted Braun's video to the United States Holocaust Memorial Museum. Braun has said Spielberg's response was one of the most inspirational moments in his life.〔 Braun began his career by organizing parties while studying in Atlanta. In 2002, Braun was hired to plan after-parties in each of the five cities on the Anger Management Tour, featuring Ludacris and Eminem.〔 This launch into the world of hip-hop led Braun to producer Jermaine Dupri, the director of So So Def Records. Braun was 19 years old when Dupri asked him to join So So Def in a marketing position, and 20 when Dupri named him So So Def's executive director for marketing. Still in his sophomore year at Emory, Braun was working at So So Def and operating his party promotion business. Some of his larger events included parties for the 2003 NBA All-Star Game and after-parties on Britney Spears' Onyx Hotel Tour.〔 Eventually Braun left So So Def to go on his private venture. Some report he was fired from the job after a dispute over the direction of the label. He started his own marketing business by brokering a $12 million campaign deal between Ludacris and Pontiac; the music video for Ludacris' ''Two Miles an Hour'' would feature a Pontiac while Pontiac's commercials would feature the song.〔 Braun first encountered Justin Bieber when he saw a video of a 12-year-old Bieber on YouTube, performing a song by Ne-Yo. Braun contacted Bieber's mother, Pattie Mallette, who agreed to bring her son to Atlanta for a no-strings-attached trial period. Eventually, Braun convinced them to move permanently from Canada to the United States. After further online success, Braun pitched Bieber to two successful artists, Usher and Justin Timberlake; both expressed interest. Eventually Usher's mentor, music executive L. A. Reid, signed Bieber to a deal with Island Def Jam. Under the agreement, the label would take a cut of all revenues generated by Bieber, including ticket sales and merchandising. The agreement also provided for a fifty-fifty profit split between the label and a new production company Braun and Usher had formed, Raymond-Braun Media Group (RBMG) In 2007, Braun established SB Projects (short for Scooter Braun Projects LLC), a full-service entertainment and marketing company encompassing a range of ventures including Schoolboy Records, SB Management, and Sheba Publishing. The group also includes RBMG, a joint venture between Braun and Usher. School Boy Records had a special business arrangement with Universal Music Group and later on with Republic Records for distribution. 抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「Scooter Braun」の詳細全文を読む スポンサード リンク
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